ASO Guides by Category
Keyword difficulty data, optimization strategies, and top opportunities for every major app category.
App Store (iOS)
Finance
highBudget-conscious consumers, investors, freelancers managing invoices, crypto traders
Education
highStudents, language learners, parents with young children, self-improvement enthusiasts, teachers
Music
mediumMusicians, DJs, casual listeners, music students, podcast listeners, audiophiles
Productivity
extremeKnowledge workers, students, freelancers, small business owners looking to organize tasks and time
Utilities
mediumGeneral smartphone users needing specific tools — flashlight, calculator, scanner, converter, QR reader
Health & Fitness
extremeFitness enthusiasts, gym-goers, people tracking health metrics, wellness seekers
Photo & Video
extremeContent creators, social media users, photographers, videographers, casual users wanting to edit selfies
Google Play (Android)
Finance
highBudget-conscious consumers, investors, freelancers managing invoices, crypto traders
Education
highStudents, language learners, parents with young children, self-improvement enthusiasts, teachers
Productivity
extremeKnowledge workers, students, freelancers, small business owners looking to organize tasks and time
Health & Fitness
extremeFitness enthusiasts, gym-goers, people tracking health metrics, wellness seekers
Music
mediumMusicians, DJs, casual listeners, music students, podcast listeners, audiophiles
Photo & Video
extremeContent creators, social media users, photographers, videographers, casual users wanting to edit selfies
Utilities
mediumGeneral smartphone users needing specific tools — flashlight, calculator, scanner, converter, QR reader